prosumption: from parasitic to prefigurative

Some of my students who are reading Nowtopia by Chris Carlsson may find this concept of “prosumption.”

orgtheory.net

Many of you practice prosumption everyday without realizing it.  If you bus your own table after a fast food meal, do self-check out at a store, or review a manuscript for an academic journal, you are engaging in simultaneous production and consumption.  Organizations are increasingly introducing prosumption into routines without corresponding compensation, or, as George Ritzer notes in his essay in this The Sociological Quarterly summer 2015 issue, savings, for the prosumer.

Here’s the start of Ritzer’s “Prosumer Capitalism” essay:

This essay involves a further, albeit still early and provisional, analysis of the relationship
between prosumption and capitalism. It is made necessary by the rapid changes
in the nature of prosumption, its relationship to the changing capitalist economic
system, as well as the growing literature on them (Piketty 2014; Rifkin 2014;
Ritzer 2014). Like its predecessor (Ritzer and Jurgenson 2010), this analysis
deals with the ever-expanding prosumption on…

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